Athleisure is a trend that took fashion by storm. By definition, "Athleisure” refers to clothing — like yoga pants, sweat pants, tank tops, sneakers and hoodies — that are designed to be worn both for exercising and for everyday casual wear. Though technically they are considered active wear but they are stylish and well- made enough to double as basic casual clothing.
Celebrities such as Rihanna and Kim Kardashian and models such as Gigi Hadid, Kendall Jenner and Cara Delavigne are fans of athleisure. The Duchess of Cambridge, Kate Middleton has also been spotted once wearing this trend.
Designers such as Stella McCartney and Kate Spade has been collaborating with brands like Adidas and Beyond Yoga for their own athleisure line. Artists like Beyoncé and Rita Ora have also developed her lines. Vogue even declared Beyonce’s line has high-octane style to match a high-intensity workout.
Derek Lam is a New York based designer who has successfully incorporated a casual sporty vibe to his brand, Derek Lam 10 Crosby ( https://www.ifchic.com ).
Eight years after the launch of his first label , Derek Lam decided to expand his brand to include a diffusion line. In June 2011, Derek launched his second label called Derek Lam 10 Crosby. Derek Lam 10 Crosby is lower-priced, casual brand which has an unpretentious, casual sporty vibe. Derek is still faithful to his sophisticated and detailed aesthetic but made Derek Lam 10 Crosby more accessible to many women. "I am interested in what it means to live a contemporary life," says Derek. "I always consider what will work for women at this moment, and to me this moment is about luxury without formality."
10 Crosby Derek Lam is named after the address of the Derek Lam International, LLC headquarters in downtown Manhattan, where Derek finds much of his inspiration for the new label. This line has a younger spirit than Derek's first label, and he strove to incorporate things that he could not use in his main collections. Derek Lam 10 Crosby has more sensible fabrics for every day wear, slouchier shapes, prints, and vivid colors that brings out a young vibrant vibe.
Still a bit hesitant on how you can pull this look? When trying out athleisure, Vogue advises women to invest in pieces that mix function and fashion. It’s got to be clothing made using performance fabrics which are not see-through when you bend forward and it’s quick drying, odor resistant and moisture wicking. Active wear doesn’t mean wearing ratty clothes with tears and stains. You should still look well put together. Paired with the right accessories, you will look chill, casual and effortlessly gorgeous.
Though there might still be some debate on when and where showing up in your active wear, no matter how expensive or stylish, is appropriate, we cannot deny the lure of athleisure is hard to ignore. It is the perfect combination of comfort and style. Be it on the school run, in the line for morning coffee, over a business lunch, or even drinks, performance wear as every day wear for women of all ages is becoming a norm.